ValuNova Consulting
ValuNova helps hotels and travel businesses define what makes them worth choosing, make sure the right customers find it and deliver it every day.
Who we help
Each page covers the challenges your business faces, how we help and the results that matter to you.
For hoteliers
For owners and operators who want to stand out, rely less on OTAs and deliver a stay guests remember.
For travel and hospitality businesses
For businesses that want to compete on more than price, sharpen their product and protect margin.
What we do
Most performance problems trace back to one of these. We help you find which one and fix it.
A clear answer to why customers should choose you over the competition, built into every product and message.
Making sure the right customers find you and understand your offer across every channel, from your website to AI search.
Delivering that promise consistently, through your team, your partners and every point of contact.
How it works
The work starts with the issue that matters most to you. You decide how far to take it.
A thorough review of what drives your performance, carried out remotely or on site.
Clear, prioritised recommendations and a practical plan, with the business case behind each one.
As much or as little support as you need to put the plan into action.
About James
I founded ValuNova Consulting after 25 years in senior commercial roles, 15 of them in travel and hospitality at British Airways Holidays, TUI, lastminute.com, Virgin Holidays and Telegraph Travel, with transport leadership at Avis Budget Group and First Bus.
I have worked on the buying side, deciding which hotels and holidays were put in front of travellers, and on the operating side, running products, pricing and frontline teams. That gives me a clear view of what makes customers choose one business over another.
You work with me directly from start to finish. No handoffs and no junior team.
Get in touch
A short conversation is usually enough to see whether I can help and where to start.
Get chosen. Be remembered. ValuNova Consulting · Reading, United Kingdom · Privacy notice
ValuNova Consulting Ltd · Registered in England and Wales no. 17266840 · Registered office 19 Queen Street, Caversham, Reading RG4 7RB