Be found.Be chosen.Be remembered.

ValuNova helps hotels and hotel groups turn what makes them different into more bookings, stronger loyalty and better margins.

Hotels are run from the inside. Guests choose from the outside.
We bring the outside view.

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Sound familiar?

Revenue is up. Margins aren't.Wages, energy and supplies are rising faster than rates. RevPAR alone no longer tells the full story.
Fewer hands, same guest expectations.Staffing gaps make consistent service harder between shifts.
The next gain has to come from value, not volume.Growth is slowing. Guests paying more expect more.
Guests are asking AI where to stay.AI tools recommend hotels they can clearly describe. If yours is unclear, it isn't chosen.

How we help

We work alongside your team, bringing an experienced outside view to three areas that drive guest choice and spend.

Proposition

A clear reason to choose you

Understand what your guests value and what competitors offer
Define what makes each hotel stand out, including for repositionings and new openings

Visibility

Seen for the right reasons

One clear, consistent story across your website, OTAs and Google
A balanced channel mix and content AI tools can recommend

Experience

Delivered consistently

Clear service standards that bring your proposition to life
Guest feedback turned into clear actions

Who you'll work with

James Eustace

Founder, ValuNova Consulting

I don't run hotels. I help hotels get chosen. I've spent my career understanding customers and designing products they want. If you want to stand out or try something different, I can help.

Years in product at Virgin Holidays, British Airways Holidays and TUI, studying customers and competitors, designing holidays and choosing the hotels in them
25 years in commercial and marketing roles, accountable for revenue and customer satisfaction across marketing, product, revenue management, customer experience and loyalty
Worked in Europe, the Middle East, the Caribbean and South America with British Airways, Virgin Holidays and Avis Budget Group

Free, no obligation

Property assessment

Tell us about one of your properties. Within five working days, we'll send you a short assessment showing

how guests see you, from reviews and ratings
how visible you are online and in AI search
your three biggest opportunities to act on

Request your free assessment

It takes two minutes. We reply within five working days.